How I Got 43 Leads for an HVAC Company with Google Ads (Ontario, Canada)
✔ Client: Clockwork HVAC
✔ Industry: Heating, Ventilation & Air Conditioning
✔ Location: Ontario, Canada
✔ Website: www.clockworkhvac.com
✔ Service Provided: Full Google Ads Setup & Optimization
✔ Campaign Focus: Search Ads & Call-Only Campaigns
📌 The Challenge
The client wanted more local leads for their HVAC services, but needed to keep the cost per lead low. They hadn’t run a well-structured campaign before, so my goal was to create one that would quickly generate high-quality leads while staying within budget.
🎯My Strategy
✔ Researched the local market to understand customer search behavior.
✔ Built separate ad groups for services like heating, cooling, and repairs for targeted results.
✔ Wrote clear, engaging ads with strong calls to action.
✔ Set up proper conversion tracking for phone calls, emails, and form submissions.
✔ Optimized keywords and bids to focus on high-intent searches.
📈The Results (Sept 30 – Dec 15, 2024)
Ad Spend: $1,690
Leads: 43 (25 calls, 6 email clicks, 12 form submissions)
Cost Per Lead: $34.69 – an excellent rate for HVAC in Ontario.
With the right targeting and optimization, the campaign brought in a steady flow of affordable, high-quality leads—helping the client grow their customer base quickly.
