I managed Google Search Ads and Local Services Ads (LSA) for a cleaning company in California, focused on generating high-quality residential leads.
🎯 Goal: Generate consistent cleaning leads (calls + messages) from homeowners in high-value areas.
🚀 Strategy:
➡️High-intent keywords (house cleaning, deep cleaning, move-out cleaning)
➡️Service-based campaign structure
➡️Strong negative keyword filtering
➡️Call-focused ads for better conversion
➡️Full conversion tracking (calls + messages via GTM)
➡️LSA setup and optimization for additional lead volume
📈 Results (30 Days)
➡️23 leads from Google Search Ads
➡️41 leads from LSA
➡️64 total leads generated
➡️Consistent inbound calls and inquiries
💡 Outcome: Built a reliable and scalable lead generation system using Google Ads + LSA, focused on high-quality residential customers.