Google Ads Lead Generation for Locksmith Business

I managed Google Ads campaigns for a locksmith business targeting customers across Virginia, Maryland, and Washington, DC.

When I started working on the account, the client was not receiving enough phone calls. The main goal was to generate high-quality and relevant phone calls from potential customers rather than simply increasing clicks or website traffic.

I optimized the campaigns around high-intent locksmith searches, refined keyword targeting, added negative keywords, improved geographic targeting, optimized ad messaging, and continuously monitored conversion and call performance.

Results:
• 9.64K+ Clicks
• 2.37K+ Recorded Conversions
• $35.54 Average Cost per Conversion
• Multiple long-duration inbound calls, including calls lasting 5–12+ minutes
• Target Locations: Virginia, Maryland & Washington, DC

The campaign successfully improved the flow and quality of inbound phone calls, and the client was very satisfied with the results.