Client: Howard Safe & Lock Co. – a reputable locksmith company based in Houston, Texas, serving the community since 1946. Goal: The client's main goal was to generate high-quality phone call leads from potential customers looking for locksmith services including commercial, residential, and automotive. Challenges: 1. High competition in the Houston locksmith market. 2. Need for call-focused ads with a high conversion rate. 3. Optimize cost-per-conversion to stay within budget. My Strategy & Execution: 1. Created a targeted Google Search Campaign focused on “Mobile Click-to-Call” for immediate leads. 2. Performed in-depth keyword research and selected high-intent search terms like “locksmith near me”, “emergency locksmith Houston”, etc. 3. Wrote compelling ad copies with strong call-to-action. 4. Set up advanced call tracking and conversion tracking. 5. Optimized ad schedule to match peak call hours and reduced wasteful spending. Results (within 30 days): 📞 Over 141 qualified call leads 💵 Cost per lead: $33.92 📊 Total clicks: 370 📈 Total ad spend: $4.8K ⏱️ Call durations ranged from 3 to 6 minutes, indicating high-quality, serious customer inquiries. The campaign successfully delivered consistent leads and met the client's expectations for ROI and conversion rate.
