After completing the full e-commerce tracking setup for LuxenCloudBD, the client became a repeat client and trusted me with their Meta Ads campaign management as well. Since the website tracking was already properly configured, I was able to run the campaign with more accurate conversion data and better performance visibility.
For this campaign, the main objective was to generate sales for an e-commerce product priced at ৳1,500. I planned and ran a sales-focused Meta Ads campaign with multiple ad creatives and placements to test which audience and creative combination performed better.
The campaign was run with an ad spend of around $45, and from that budget the campaign generated 25 website purchases. The average cost per purchase was around $1.80, which shows that the campaign was able to bring sales at a very efficient cost.
Based on the product price of ৳1,500, the campaign generated approximately ৳37,500 in sales value from 25 purchases. The campaign also showed a strong return, with Meta Ads reporting a purchase ROAS of around 5.22.
Along with sales, I also monitored important performance data such as video views, hook rate, hold rate, age and gender distribution, and ad placement previews. This helped me understand which audience segment was responding better and how the creatives were performing across different placements.
This project was a good example of how proper tracking and ad management work together. Because the tracking setup was already strong, the campaign data became more reliable, which helped in understanding real purchases, optimizing ads better, and making clearer decisions for the client.
Overall, this campaign helped LuxenCloudBD get measurable sales from a small ad budget and gave the client confidence to continue working with me for both tracking and paid advertising.
