I implemented a comprehensive tracking solution for Pink 'e', an e-commerce brand. My goal was to ensure precise data collection and bypass ad-blocker limitations using server-side technology. Key Deliverables: Configured GTM Web and Server-side containers. Set up GA4 with Enhanced Ecommerce tracking for accurate sales monitoring. Implemented Server-side tracking via Stape.io to improve data privacy and site speed. Integrated Meta Conversions API (CAPI) to optimize ad performance. This setup provided high-quality insights, leading to better marketing ROI.
